The reality of modern digital marketing is quite simple – to target a particular set of audience and being conversational as well as personalized. Not long ago, Data-driven and Programmatic Marketing using Artificial Intelligence were considered as aspiring and bold concepts that bordered on the ridiculous. But currently, these are the most preferred digital marketing techniques for 2023. Along with these, other methods such as Social Media Marketing, Content Marketing, Search Engine Marketing, Micro-moments Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing and Video Marketing still continue to be among the top priorities for various online business owners in the year 2023.

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

Most companies out there need some form of marketing to promote their products and services and are required to invest in digital marketing for boosted sales. A technically optimized and user-friendly website, attractive profiles on various platforms, creative and compelling content on products can help bring a lot of customers. But, some companies need more marketing as compared to others like electronics-based companies, food-based companies, law firms, entertainment-based businesses, automobile companies and dealerships, companies belonging to the healthcare industry, etc.

When a client looks to WhitePapper, one of the best digital marketing agencies in India, for help with their digital marketing needs, they are given an in-depth questionnaire. This is designed to get an understanding of their business goals and what strategy they have used so far to achieve these. This helps the WhitePapper team understand where the client currently stands on their digital marketing journey.

After initial research, WhitePapper conducts a thorough analysis of the client's social media accounts, website, and general digital presence. This helps us drill down to what would be the best possible strategy for them in order to achieve their goals. We do this through the use of sound marketing practices and procedures, combined with an understanding of how both traditional and digital marketing can work together.

In USA, there are 100000+ digital marketing agency in USA. Out of these, most of the digital marketing agency in USA and INDIA were closed within 6 - 12 months because they can not able to retain their capitals. So there are many digital marketing agencies are closed early. The cost of digital marketing services can vary depending on what you are looking for. If you require assistance with only one specific aspect of your online presence, the price will be much lower than if you need assistance with everything under the digital marketing umbrella.

Some costs to consider working with a top digital marketing agency -

• Social Media Management: $500-$1000/month
• Website Design & Development: $1000-$3,000 depending on the type of site you need and its complexity.
• SEO: $1,000-$3,000/year

The time it takes for a marketing agency, like WhitePapper, to show you results can vary considerably. For a usual ad campaign project can take up to six months to one year.

The results also depend on the following factors:

• Goals and objectives of the digital ad campaigns
• Strategy and execution of the digital ads
• Type of industry and competition
• Time expectations
• Optimization process and monitoring process.

After considering all the above, we at WhitePapper help your campaigns to show results.

The following are the ways that can be followed to measure the success of digital marketing services:

• By defining objectives and other crucial KPIs for any type of digital marketing campaign
• Use of related digital marketing analytics tools
• By keeping track of the website’s traffic
• By keeping a close eye on the conversion rates
• By calculating the social media engagement for your ad campaign
• Tracking the email metrics of the ad campaigns
• By examining your ROI

We handle the above when you hire WhitePapper to create and develop a good digital marketing campaign. You don’t have to worry about anything when it comes to tracking all the parameters of the campaign.